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SEO

Search Engine Optimisation Icon

Search Engine Optimisation is a long term online marketing strategy used to improve a website’s search engine rankings for keywords identified as important. Improving rankings for these keywords in-turn increases targeted traffic to the website.

The process of optimising a website includes many factors, typically branched into two core areas: on-page optimisation and off-page optimisation. Broadly, on-page encompasses improving the content, architecture, coding, load speed and identifying any technical issues. While off-page deals with  constantly increasing the online reputation of the site via content distribution and the quality of the site’s backlink profile.

True Search Professionals

SUMO knows the importance of building a website so that it is search friendly. Once this work has been completed we work with industry professionals to ensure your search strategy is reaching its full potential.